I was invited to participate in this project of Ona bookstore by Mediapro Exhibitions, who asked me to bring to live the initial script of Francesc Masip to the set designed by Mucho, who also did the narrative and new identity of the bookstore. It was an honor working with this team.

The mapping projection at PetitOna’s room of Ona bookstore consist on 6 scenes that combines real world and fiction. They work as a metaphor of a book: sometimes fiction stories, sometimes dissemination. PetitOna’s room is a place where the youngest readers can imagine a fantasy world, where imagination has no limits.

Client
Llibreria Ona

Production
Mediapro Exhibitions, Alicia Nabais

Project Coordinator
Marta Gimeno

Creative Direction
Mucho

Direction and illustration
Aleix Abellanet

Script
Francesc Masip

Set design
Mucho

Animation
Aleix Abellanet, Gloria Gil

Year
2020